Exciting News!
Thanks to the amazing response to the launch of our new cross stitch pattern website, we’re thrilled to announce that physical products are on the way! 🎉
We’ve created so many beautiful custom images and designs for our patterns, and while many have been turned into cross stitch charts, we realised that some people simply love the artwork — even if they’re not into stitching.
So, we’re bringing our designs to life in a new way with a range of physical products, including mugs, travel cups, posters, canvas wall art, hoodies, and more. Stay tuned!

✨ Subscribe to our newsletter for updates and exclusive sneak peeks, and don’t forget to create an account to become a free member of our site — you’ll get behind-the-scenes photos and previews before these products launch alongside some MEMBER ONLY discounts and items at launch and beyond!

If threads are the paint and patterns are the blueprint, then fabric is the canvas of your cross-stitch masterpiece. Choosing the right fabric can make a huge difference in how your project looks, feels, and even how enjoyable it is to stitch. With so many types, counts, and finishes, it can be hard to know what’s right for you. Let’s break it down together.

1. Aida: The Beginner’s Best Friend

Aida fabric is the most commonly used fabric in cross-stitch, especially for beginners. Its open weave and evenly spaced holes make it easy to see where your needle should go. Aida comes in a range of counts, the most common being 14-count, which means there are 14 holes per inch.

• Pros: Easy to use, widely available, budget-friendly

• Cons: Less flexible look, not ideal for very fine detail

2. Evenweave: For the Adventurous Intermediate

Evenweave is a step up in refinement. It has a smooth texture and is ideal for over-two stitching, giving a finer, more elegant finish. Usually available in 25–32 count, evenweave can make detailed work look polished and professional.

• Pros: Soft feel, finer finish, more elegant drape

• Cons: Smaller holes, may require magnification or good lighting

3. Linen: The Sophisticated Choice

Linen is a type of evenweave fabric, but it has a more natural, rustic texture. It’s beautiful, but can be a little more challenging due to uneven thread thickness.

• Pros: Gorgeous texture, perfect for heirloom or vintage pieces

• Cons: Trickier to work with, not as beginner-friendly

4. Specialty and Hand-Dyed Fabrics

Hand-dyed or printed fabrics are amazing for adding personality and flair to your project. From cloudy skies to galaxy effects, they can provide a background that enhances the subject matter without needing to stitch every detail.

• Pros: Visually stunning, unique results

• Cons: Pricier, colourfastness can vary, not all patterns suit a busy background

5. Tips for Choosing the Right Fabric

• Match the fabric to your pattern style: Delicate samplers look stunning on linen, while bold or cute designs often work better on Aida.

• Consider visibility and comfort: If you have vision challenges or just prefer a faster stitch, lower count fabrics are your friend.

• Think about framing and finishing: Will your piece be framed? Turned into a pillow? Displayed in a hoop? Fabric choice affects how it drapes and finishes.

There’s no one-size-fits-all when it comes to fabric, and that’s part of the fun! Try different types and see what you enjoy most. Over time, you’ll find your preferences—and your stash—will reflect your unique stitching style.