Exciting News!
Thanks to the amazing response to the launch of our new cross stitch pattern website, we’re thrilled to announce that physical products are on the way! 🎉
We’ve created so many beautiful custom images and designs for our patterns, and while many have been turned into cross stitch charts, we realised that some people simply love the artwork — even if they’re not into stitching.
So, we’re bringing our designs to life in a new way with a range of physical products, including mugs, travel cups, posters, canvas wall art, hoodies, and more. Stay tuned!

✨ Subscribe to our newsletter for updates and exclusive sneak peeks, and don’t forget to create an account to become a free member of our site — you’ll get behind-the-scenes photos and previews before these products launch alongside some MEMBER ONLY discounts and items at launch and beyond!

If threads are the paint and patterns are the blueprint, then fabric is the canvas of your cross-stitch masterpiece. Choosing the right fabric can make a huge difference in how your project looks, feels, and even how enjoyable it is to stitch. With so many types, counts, and finishes, it can be hard to know what’s right for you. Let’s break it down together.

1. Aida: The Beginner’s Best Friend

Aida fabric is the most commonly used fabric in cross-stitch, especially for beginners. Its open weave and evenly spaced holes make it easy to see where your needle should go. Aida comes in a range of counts, the most common being 14-count, which means there are 14 holes per inch.

• Pros: Easy to use, widely available, budget-friendly

• Cons: Less flexible look, not ideal for very fine detail

2. Evenweave: For the Adventurous Intermediate

Evenweave is a step up in refinement. It has a smooth texture and is ideal for over-two stitching, giving a finer, more elegant finish. Usually available in 25–32 count, evenweave can make detailed work look polished and professional.

• Pros: Soft feel, finer finish, more elegant drape

• Cons: Smaller holes, may require magnification or good lighting

3. Linen: The Sophisticated Choice

Linen is a type of evenweave fabric, but it has a more natural, rustic texture. It’s beautiful, but can be a little more challenging due to uneven thread thickness.

• Pros: Gorgeous texture, perfect for heirloom or vintage pieces

• Cons: Trickier to work with, not as beginner-friendly

4. Specialty and Hand-Dyed Fabrics

Hand-dyed or printed fabrics are amazing for adding personality and flair to your project. From cloudy skies to galaxy effects, they can provide a background that enhances the subject matter without needing to stitch every detail.

• Pros: Visually stunning, unique results

• Cons: Pricier, colourfastness can vary, not all patterns suit a busy background

5. Tips for Choosing the Right Fabric

• Match the fabric to your pattern style: Delicate samplers look stunning on linen, while bold or cute designs often work better on Aida.

• Consider visibility and comfort: If you have vision challenges or just prefer a faster stitch, lower count fabrics are your friend.

• Think about framing and finishing: Will your piece be framed? Turned into a pillow? Displayed in a hoop? Fabric choice affects how it drapes and finishes.

There’s no one-size-fits-all when it comes to fabric, and that’s part of the fun! Try different types and see what you enjoy most. Over time, you’ll find your preferences—and your stash—will reflect your unique stitching style.

Starting a large cross-stitch project is thrilling—choosing the pattern, selecting thread colors, and prepping your fabric all hold that promise of a beautiful, rewarding finish. But let’s be honest: somewhere along the way, motivation tends to dip. It’s totally normal! Whether you’re stitching a full-coverage piece that spans months or a detailed sampler with endless color changes, staying committed can be tricky. In this post, we’ll talk about how to keep your stitchy mojo strong from first X to final backstitch.

1. Break It Into Bite-Sized Chunks

Large projects can feel overwhelming when you look at them as one giant undertaking. Try dividing your pattern into smaller, manageable sections. Many stitchers use gridlines, either on their fabric or their chart, to help with this. Aim to complete one square, row, or motif at a time. You’ll feel a sense of accomplishment more often, which fuels momentum.

2. Celebrate Every Milestone

Finished a page? Hit a 10-hour mark? Backstitched that tricky section? Celebrate it! Whether that’s a cup of your favourite tea, sharing a progress pic online, or treating yourself to a new skein of floss, acknowledging your progress helps keep your enthusiasm alive.

3. Use a Progress Tracker

There are great apps and printable trackers out there designed specifically for cross-stitchers. Some track time, some track percentage complete. Visual progress is incredibly motivating. Watching that little completion bar fill up can be surprisingly satisfying!

4. Keep a Stitching Routine

You don’t need to stitch for hours every day—just a little consistent time goes a long way. Try setting aside 15–30 minutes a day. Maybe it's while watching TV, during your morning coffee, or before bed. Building the habit keeps your project fresh in your mind.

5. Alternate Between Big and Small Projects

Sometimes, big projects lose their shine simply because you’re craving variety. Give yourself permission to take short breaks with small finishes—mini designs, ornaments, bookmarks. They’ll give you that quick-hit dopamine rush of finishing, and you’ll return to your large project feeling refreshed.

6. Connect With Other Stitchers

Sharing your work in progress on social media or in stitching groups can be a game-changer. The encouragement, feedback, and camaraderie can be just the boost you need. You might even find someone working on the same pattern, which is an instant bonding moment.

7. Remind Yourself Why You Started

Whether it’s a gift, a piece of home decor, or just something beautiful for yourself, keeping the purpose in mind helps keep you grounded. Maybe even print a photo of the finished piece and keep it near your work station.

Stitching a large cross-stitch project is a journey, not a sprint. There will be days you feel unstoppable and others where threading the needle feels like a chore. That’s okay! With the right mindset and a few practical tricks, you can cross that finish line. And trust me—the final stitch is always worth it.

Do you prefer leaving your patterns in a Hoop or  presenting them in a Frame? If so, comment why below. I'd love to hear how you all show off your stitches! ❤😊

Backstitching is such a controversial part of cross stitching, do you love it, hate it or aren't too fussed? 😁

Welcome to Our New Home – And Thank You! 🧵💖

We’re absolutely thrilled to welcome you to our brand new website: stitchmyheart.co.uk!
This little corner of the internet has been a dream in the making, and it’s finally come to life — thanks to you.

Over the past year, your support, encouragement, and love for our cross stitch patterns have helped us grow in ways we never imagined. Whether you purchased a pattern, left a kind review, shared your work, or simply followed along, you’ve played a part in getting us here — and we’re so grateful.

Creating our own platform means more freedom, more creativity, and more ways to connect with you. Here’s what you’ll find on our new site:

🧵 A full library of our cross stitch patterns – carefully designed and instantly downloadable
🎁 10% off your first order when you sign up to our newsletter
📝 A growing blog full of stitchy tips, behind-the-scenes updates, and inspiration
💬 A real community space – become a free member to comment on posts, like content, send messages, and stay updated on everything we do!

This isn’t just a shop — it’s a stitching space. A place for creativity, connection, and the shared love of thread, fabric, and a good cup of tea. ☕

From the bottom of our hearts, thank you for being here with us. We can’t wait to show you what’s coming next — and we’re so happy you’re part of the journey.

With love and happy stitching,
Amy - and the Stitch My Heart Team